Old school or new school
Got another call from GlobalSpec to get listed at their site. I’ve told her repeatedly that their service comes after we consider our future with Thomas Register and their big green books. I’m not too excited about TR, but I need some convincing that something else will be better. Since the web has started I’ve seen various web services come and go. I’ve only been happy with Google and Overture advertising because you are paying for what you are getting, and you are in control.
I am currently trying out Business.com on a per click basis. The activity is higher than I would expect. GlobalSpec’s flat fee makes it a harder decision to make and/or justify. Still, B2B websites need a killer-app (think viral) to pull people like me in.