My first post here was four years ago. Amazing on several different points. Probably most amazing is how I’ve followed my original vision:
My first post. Lets list the current issues on my plate that I want to discuss in the future. Basically, I have several “directory listing services” to pick (or not). They are:
Thomas RegisterKompassGlobalSpecIndustrial [...]

Maybe its not news or maybe you already heard, but Microsoft has killed Frontpage. Admit it, we all have used Frontpage. I actually found it to be quite powerful for what I was doing. Of course, I was smart enough to avoid using their Themes system (which is how it earned the reputation of generating [...]

When I went for my MBA, I picked the school by the amount of finance classes that were required…GVSU won with just two needed. I was able to concentrate on the marketing and business classes I wanted. And I felt vindicated when the accounting professor said that marketing ‘is where its at’.
But maybe I shouldn’t [...]

Survey results can be interesting reading, but a lot of surveys aren’t that actionable. After all, knowing most people think Jessica Simpson is a bimbo doesn’t really help me any. Business trend surveys can be the same way, and the following is no exception. Those who sell to us marketers may find more value [...]

Last February 22nd, I posted I know what Google’s going to do next! Well, I was right. Google Calendar is live.
Here’s a review from StreetLessons.comOr the analysis at Search Engine WatchOr you can try it yourself. (And that’s exactly what I’m going to do next!)
(BTW, that one post continues to be the most active on [...]

Got this email this morning from Reed Business Information’s direct mail list operation DM2:
“By matching your house file to DM2-DecisionMaker’s powerful database of over 13.5 million direct response sourced business professionals, we can provide demographics such as: buying authority, job function, industry, title and more.
DM2-DecisionMaker can then offer new prospects qualified by these same [...]

Our company’s spree of trade shows are done. Just two more this year. I’ve been impressed with some of the show promoter’s attempts at making their events more worthwhile or just plain easier. Here are a list of some things I’ve noticed:

New SmartBooth programs that help you connect with attendees. I’ve written about it [...]

Some readers may recognize their media company here, to everyone else, let this be a warning:
You know you’ve lost your brand voice when…

You create 20 different positioning statements and 5 brand concept statements
You hire a market research firm to analyze them
The firm then surveys your customers about which is ‘most appealing’

And, frankly, all these statements [...]

I’m back. Spring break and a trade show have slowed me, down, but I’ve got a backlog of links and pieces to post. Here’s a great one pointed at by Marketing Update from Progressive Business Publishing (I recommend signing up for their email newsletters here).
This article talks about how to build a successful fractional-page [...]