Got this email this morning from Reed Business Information’s direct mail list operation DM2:
“By matching your house file to DM2-DecisionMaker’s powerful database of over 13.5 million direct response sourced business professionals, we can provide demographics such as: buying authority, job function, industry, title and more.
DM2-DecisionMaker can then offer new prospects qualified by these same characteristics! “
Very cool use of a database. And by focusing on characteristics, they can continue to distinguish themselves from new competition Jigsaw.
Hey Dave,This is no different then the hundreds of other data append services that have existed for years. Most interestingly, I wonder what their subscribers think about them selling their demographics for other uses?
Hey Dave,This is no different then the hundreds of other data append services that have existed for years. Most interestingly, I wonder what their subscribers think about them selling their demographics for other uses?
Yea, I guess I’ve heard of similar things, but what about the ability to then select new leads based on similar profiles?
Yea, I guess I’ve heard of similar things, but what about the ability to then select new leads based on similar profiles?