I’m back. Spring break and a trade show have slowed me, down, but I’ve got a backlog of links and pieces to post. Here’s a great one pointed at by Marketing Update from Progressive Business Publishing (I recommend signing up for their email newsletters here).
This article talks about how to build a successful fractional-page ad, step by step. This is great stuff:
“If you flip through successive issues of any trade publication, you’ll often see the same smaller half, quarter, and one-eighth page ads repeating every single month.
This is often a telltale sign these fractional-space ads are paying their own way by generating solid sales leads for their advertisers, where larger, prettier, full-page ads in the same pubs often appear and disappear like footprints along the beach.”
BMA: Ugly Little Ads that Sell: How to Make a Smaller Ad Pull Better Than a Bigger One