“Nemawashi in Japanese company culture is an informal process of quietly laying the foundation for some proposed change or project, by talking to the people concerned, gathering support and feedback, and so forth. It is considered an important element in any major change, before any formal steps are taken, and successful nemawashi enables changes to [...]

So I was at the TS2 show this week. This morning I get an email from the lead-swipe company Expo Exchange.
“To help you gain the maximum value from the event, we are inviting you to make use of a new attendee service – ExpoCard Visit Tracker – which contains the contact information for [...]

I went to Reed Exhibitition’s “Exhibitor University” program yesterday, held in Chicago at the TS2 trade-show trade-show. Well worth the three hour drive each way!
The presentation was by exhibitor ‘turn-around artist’ Jefferson Davis. He knows his stuff and is a great presenter. His material didn’t cover the nitty gritty of how to do [...]

It’s not often you come across a website whose Bloglines subscribers more than double in a month. Currently at 110 subscribers (from 46 when I subscribed), Office Pirates seems to be attempting to fill all those lousy cracks in our day with Dilbert-esque humor. Not sure where they are coming from, but this site seems [...]

On the last page of July’s Test & Measurement World, there is an interview with Corentin Thiercelin, CEO of DirectIndustry.com. I haven’t talked much about DirectIndustry here, but it is a directory targeting world-wide B2B supply.
The interview is typical of what you would expect, with bits like this:
“Google is so exhaustive that it can sometimes [...]

Just got a call:
Him: “I just spoke to Tom (one of our sales reps). He said I should talk to you to see if you are exhibiting at XXX show.”
Me: “Uh, no. Are you a sales rep for the show?”
Him: “Oh, yes…so are you planning on attending.”
Me: “Didn’t Tom exhibit at that show himself last [...]

I’ve signed up for the “Exhibitor University” sponsored by Reed Expo, which is at the TS2 Trade-Show Show in Chicago next Tuesday. If anyone out there is going to be there, I’d enjoy the chance to shake your hand. Drop me a note.

The one thing I like about writing is that I get to address the topic as completely as I feel I need to. Over the years I’ve found that the one detail I leave out in a email or brochure or webpage is the one piece of information that folks call back looking for. When [...]

“I think the reason you don’t see a lot of kids on unicycles is that they don’t come with training wheels.” –Seth Godin
More here: Seth’s Blog: Training wheels (July 5th)
(I was originally going to do my own personal take on this post from Seth, but the quote seems so much more poignant when you have [...]

Robert J. (no relation!) just found my blog and left an interesting comment on my last post. In it he left a link to an article called:
Industrial Search Engine Marketing – Industrial Search Engines and Directories.
The author, Mark Forst, offers to “review the major industrial search engines and directories to provide some of my personal [...]