B2Blog By Dave Jung
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer. More content on Google+
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- So is the 'what's hot in Google Reader' just really an RSS feed for Lifehacker? (Great real estate grab by them!) 1 day ago
- So the four page article I wrote for a trade pub garnered 50 clicks from their follow-up newsletter to their online version. Good? Bad? 1 day ago
- Another polite reply to my blast email: "I have left the department. Thank you very much anyway for your time and kindness." Kindness? wow! 2 days ago
- Okay, I figured out how to edit HTML in emails ... Using open-source webmail client that has Tiny-MCE included ... http://t.co/iTtyiOxw 2 days ago
- Side effects of mass-mailing our database: polite questions, unsubscribes, quote-requests, and linked-in invites. Fun! 3 days ago
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Monthly Archives: July 2006
Word of the day – Nemawashi
“Nemawashi in Japanese company culture is an informal process of quietly laying the foundation for some proposed change or project, by talking to the people concerned, gathering support and feedback, and so forth. It is considered an important element in … Continue reading
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Another neat trade-show tool for visitors
So I was at the TS2 show this week. This morning I get an email from the lead-swipe company Expo Exchange. “To help you gain the maximum value from the event, we are inviting you to make use of a … Continue reading
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Exhibitor U. and TS2 (look, a rhyme)
I went to Reed Exhibitition’s “Exhibitor University” program yesterday, held in Chicago at the TS2 trade-show trade-show. Well worth the three hour drive each way! The presentation was by exhibitor ‘turn-around artist’ Jefferson Davis. He knows his stuff and is … Continue reading
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Rising star — Office Pirates
It’s not often you come across a website whose Bloglines subscribers more than double in a month. Currently at 110 subscribers (from 46 when I subscribed), Office Pirates seems to be attempting to fill all those lousy cracks in our … Continue reading
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DirectIndustry, or Direct Access?
On the last page of July’s Test & Measurement World, there is an interview with Corentin Thiercelin, CEO of DirectIndustry.com. I haven’t talked much about DirectIndustry here, but it is a directory targeting world-wide B2B supply. The interview is typical … Continue reading
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So, why were you calling me?
Just got a call: Him: “I just spoke to Tom (one of our sales reps). He said I should talk to you to see if you are exhibiting at XXX show.” Me: “Uh, no. Are you a sales rep for … Continue reading
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I'll be at TS2 in Chicago next week
I’ve signed up for the “Exhibitor University” sponsored by Reed Expo, which is at the TS2 Trade-Show Show in Chicago next Tuesday. If anyone out there is going to be there, I’d enjoy the chance to shake your hand. Drop … Continue reading
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B2B content trapped in need for completeness?
The one thing I like about writing is that I get to address the topic as completely as I feel I need to. Over the years I’ve found that the one detail I leave out in a email or brochure … Continue reading
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Barriers to entry per Seth
“I think the reason you don’t see a lot of kids on unicycles is that they don’t come with training wheels.” –Seth Godin More here: Seth’s Blog: Training wheels (July 5th) (I was originally going to do my own personal … Continue reading
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What he said–review of online directories
Robert J. (no relation!) just found my blog and left an interesting comment on my last post. In it he left a link to an article called: Industrial Search Engine Marketing – Industrial Search Engines and Directories. The author, Mark … Continue reading
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