Exhibitor U. and TS2 (look, a rhyme)

I went to Reed Exhibitition’s “Exhibitor University” program yesterday, held in Chicago at the TS2 trade-show trade-show. Well worth the three hour drive each way!

The presentation was by exhibitor ‘turn-around artist’ Jefferson Davis. He knows his stuff and is a great presenter. His material didn’t cover the nitty gritty of how to do the tactical stuff, but I’m hoping that Reed puts on future programs to do this.

Anyway, I’ll be likely putting up a series of posts based on his materials.

TS2 was an interesting show to walk during our long lunch break. It was an interesting mix of exhibitors who would be trying to sell to people like me, and others targeting the exhibition trade. While there was much to comment on, here are two:

• The Skyline rep offered me an industry-focused white paper on exhibiting. He walked me over to where they had five different white papers guarded by a plexiglass cube. Apparently they did this to make it clear that you needed to ‘get swiped’ in order to get one in the mail. Seemed a little preposterous.
• The coolest find was a guy offering animated electroluminescent signs. Their website attempts to duplicate the effect, but in person they are show-stopping.