Blog Collateral Damage posts The weirdest ad for lab equipment you will EVER see:
“How do you market a machine that automates using a pipette (an instrument used to transport a measured volume of liquid)? Romance, of course. Eppendorf is pushing its new epMotion machine with a video of a boy-band group of lab types singing a boy-band type of love song about how you deserve to have your pipetting done by a machine.”
Just way over the top!
But you gotta figure that, lets guess, $50k to pull this off is the equivalent of 5 full page ads in Lab Equipment Magazine. Makes it look like a reasonable approach, all of a sudden.