1. What I called the ‘Google Slam Dance’ at the end of last month I have since learned is called ‘Florida’. The name must be related to the controversial election results from that state, as the results of Google these days are very controversial. While numbers are down, I’m comfortable that people can still find my company, it will just take a bit longer.
2. So I went to see if my AdWords campaign is starting to look more expensive and found that my ads are now getting rated differently. They were called either ‘strong’ or ‘moderate’. Here is Google’s definition:
What do the labels in the status column mean? (Note: These values are determined by your keyword’s clickthrough rate (CTR) on Google search pages only.)
Strong – This is the ideal situation for your keyword and its associated ad(s), which are showing at full delivery.
Moderate – The ad(s) for this keyword are showing at full delivery, but there’s still room to improve the CTR on Google search pages if you’d like.
At risk – The ad(s) for this keyword are showing at full delivery, but may stop showing soon.
Slowed – The ad(s) for this keyword are showing less frequently than usual.
Disabled – The ad(s) for this keyword aren’t showing any longer.
3. I found that one recent term I had added was doing very well. 87 ‘views’ and 4 ‘clicks’. Yea, its only 4 leads, but it cost a quarter of the other key words and I helped 4 people find my site quicker. Seems that whereever I got the idea that people might search for my products with this term was accurate.
4. Google adwords singular/plural fix is apparently not working. I need to relist my plural terms again. Plural search: two ads; singular search: eight. Obviously I’m not the only one who thought that AdWords new system would take care of plurals for us.
5. My competitor with an obvious spam page is still getting serious rankings, despite the Florida algorithm.