I’m a firm believer that success on the web is difficult because of the many details that need to be handled correctly. After reading this article by Dean Rieck, I see that direct mail is the same way. It’s a good refresher course in any kind of marketing:
“It’s okay to cry. Let it out. But after you dry your eyes, think about what you’ve learned from this depressing spectacle. When people sort your mail, they’re quick. They’re brutal. And if you don’t instantly capture their attention, you’re dead.”