As part of some recent ‘changes’ here at work, I’ve been asked to manage some opportunities with potential clients. That means following up on quotes that I’ve sent on behalf of our now-missing field salesperson.
I’m a busy guy, so I thought it would be easiest and least intrusive to follow up via email. I spent about 45 minutes sending the same basic email, but with a personalized message relating to their quote. Results: about a 30% response rate one week later. I’m a little disappointed, as I thought my emails raised good questions that would be easy for the contact to reply to.
Next month I’ll try the same thing, but use the phone. Kind of a test to see which is more effective…and find out if Email is sabotaging my sales efforts.
BTW: B2blog is taking a week off for some R&R. Yippee!