Get a clue!

Here is a good article about “dis-connection” between the existing community on the web and churches (thanks Dean Peters). Basically, church leaders (i.e. pastors) are still looking for “cool” sites for their churches while their members are looking for community.

This fact goes for more than just Church sites. In two projects I’ve been in where we are trying to increase their business, people start worrying more about what the site looks like than what it does. You need to stay off WPTS, but will green or blue really affect your sales? I think people who don’t know how to build a website start focusing on the parts they do understand. That makes for a lot of work for us christian-geeks (or geeks of any faith).