Okay, I’m a cynic about this whole Web 2.0 thing, too. But that doesn’t mean that we can’t learn from their style of hip and approachable brands and websites. After all, our customers are going to be getting used to seeing more sites that look like theirs, and perhaps we will start to look dated.
For a good post that connects us to the Web 2.0 look, go to article at Web Pages That Suck (see not everything Vincent posts is a train wreck):
So you wanna be a rock ‘n’ roll star? You gotta look like a Web 2.0 web site.
“The hot web design style right now is the Web 2.0 aesthetic. What is this aesthetic? Just look at any Web 2.0 site on this list and you’ll see lots of white space, big type, bright colors, and rounded logos.”
And because WPTS doesn’t have an archive, here are the links from the article:
- Explanation of all the required elements of a Web 2.0 web site.
- Web20generator site generator.
- What goes into having a Web 2.0 logo (with plenty of examples).