Globalspec has tried games as a way to promote their website, so you know that ThomasNet has to try it…ThomasNet is sponsoring the “MikeMan” game, which is actually a promotion vehicle for ESPN-Radio’s morning show.
Thomas gets ‘brand recognition’, especially with their famous green color. But the game is just a Pac-man knock off. One that you don’t want to play during office hours (whereas the Globalspec game you could leave up in your browser after each turn to get some work done). I think the presense of text ads under the game only diminishes the recognition value, too.
If I were Thomas, I would go back and read what Globalspec had to say about using games to attract engineers. I think Globalspec was much more savvy about what they were trying to accomplish, if not especially successful.
Here’s the game: ESPN.com – ESPNRADIO – MikeMan
Seriously, who thought that one up? Their user marketing team HAS to be smarter than that. That thing is straight out of the mid-90s.
Seriously, who thought that one up? Their user marketing team HAS to be smarter than that. That thing is straight out of the mid-90s.