Posted on by Dave J.

Gizmos Week: FastStats

This week I am sharing some of my favorite software gizmos from my Web-marketing toolbox.

Today’s gizmo: FastStats by Mach5
Tasks: Analyze your website’s log files.
Cost: $100 or $200
Get it here: FastStats website (aff)

I’ve talked about FastStats here before, so let me explain instead why I still recommend it.

I still use FastStats (FS) despite adding Google Analytics (GA) last year. FS analyzes log files, whereas GS analyzes based on a script run each time one of your webpages is accessed. Log files give you additional data about the usage of your site, such as 404 errors, image downloads, raw referral info, and more. And because the results can be outputted into Excel (FS gold version), I can tinker with the data in a way GS makes difficult or impossible. The only problem is comparing data between the two is not helpful.

Sometimes the hand-saw (FS) is simply a better choice than the power-saw (GS).

(Disclosure: Any affiliate income this week will be redirected to one of my fav podcasts, Coverville. He has a BMA license for his music to pay for and I have a couple gig of his shows. I figure this way everyone wins, and hopefully I don’t look like a shill.)

4 Replies to “Gizmos Week: FastStats”

  1. FYI, If you ever get customers that are super cheap, ClickTracks has a free log analyzer called appetizer. Just search for “clicktracks appetizer” in google. I’ve found that it is a fairly useful app for being free. 😉By the way, Great blog – I just added it to my Blogroll.Best,Dave

  2. FYI, If you ever get customers that are super cheap, ClickTracks has a free log analyzer called appetizer. Just search for “clicktracks appetizer” in google. I’ve found that it is a fairly useful app for being free. ;-)By the way, Great blog – I just added it to my Blogroll.Best,Dave

  3. Thanks Dave, love the free stuff. I think I tried Clicktracks when the first started, but they quickly bloated to an expensive package. They’ve got a neat tool, though.

  4. Thanks Dave, love the free stuff. I think I tried Clicktracks when the first started, but they quickly bloated to an expensive package. They’ve got a neat tool, though.

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