I was just flipping thru my bookmarks and found one I had made for Barnstead International. Firefox (and IE) use the page title as the default title for the bookmark, right? Well, this bookmark was 114 words long!
Turns out that every page in the site has this same 114 word title. It might be a byproduct of the site being done in ColdFusion.
Barnstead is also trapped in the whole Thermo/Fisher merger (a merger of two major lab-supply catalog companies). It looks like a nightmare of branding confusion, which only makes all of their sites pretty confusing. Take a look at this ‘brands’ page that is supposed to clarify all this.
The Barnstead site alone accounts for fourteen different brands (look at the header) and multiple web-domains all going to the same website. What a mess.
I’ve changed my mind since I started this post. This isn’t silly, this is a nightmare.