Is it worth it?

I was going to post a link to survey results at Circuits Assembly Magazine’s March issue about trade shows. What makes a show worth going to, was the essence of it.

The assembly and electronics industry are continuing to struggle with show-wars and weak attendance, which is why I think Editor Mike Buetow ran the survey.

1,400 email invites garnered 78 valid replies. Which says something for response rates of emails from trade pubs.

Reviewing the results and Mike’s analysis, those who replied strongly felt the biggest draw to a trade show is the technical program, which I found interesting.

So here I am blogging about it … but no direct link to the article.

Only articles from the current (April) issue are open … archives require registering. And not just for the website, but you are being asked to receive the magazine … that I already get.

The worst part? 35 fields of information to fill out.

No wonder there is a dummy log-in available at BugMeNot.com. So here is the link if you are interested, but you will need to use the log-in from BugMeNot to see it.