When checking my website’s leads this morning, I found a promotional submission, most definitely not a sales lead, but someone trying to sell me. The message was a bit vague, but promised a new way of generating leads via webforms.
I tend to ignore spammy messages, but to save you, my readers, the trouble, I took a look at their website to see what the deal was. Here’s there quick run-down (less their brand name):
1. You tell XXX what industries you want to target
2. You specify the geographic areas
3. Choose the plan, that fits your objectives with the maximum number of ‘form submissions’
4. XXX proprietary technology then scours the web for industry and geographic matches.
5. XXX pulls the data in, ranks them, and submits your contact info & sales message. XXX populates the forms it determines most meet your target objective as qualified sites.
6. You get oodles ultra targeted, interested, incoming calls/emails quickly.
So, the assumption is that people forwarding webleads will helpfully forward your request to the correct person in the company. Hmmm.
I imagine this may work as a back-door to sales and marketing departments. It may also work because it is a less common approach. But I don’t think there is a whole lot of reason to think it is more worthwhile than other marketing techniques.
In the end, it is just another spamming method, I think.