Another good blog
I’m fixing up the site a little bit before I move it. Meanwhile, check out my blog-roll link to MarketingFix, which is a multi-person blog summarizing news about tech-based marketing.
Who is stupid?
Who is more gullible for scam-quality weight loss products? The consumer who buys it or the media and retailers who sell it? Doesn’t anyone stop and ask questions? Or do they just take your money?
Wal-mart, the champion of kid-friendly video games as Paul Harvey tells us, was selling this “Body Solutions” junk. Its been on the market for three years, and now the FTC is finally suing them. From a B2B perspective, the question is when do you tell your customer ‘no’ on moral grounds?
CBSFTC: Body Solutions Not The Solution
A good read
This article is a good review of “search marketing” for B2B sites.
SearchDay – Search Engine Marketing Boosts ROI for B2B Sites – 6 November 2002
A sample: “The difference between B2C and B2B search marketing is the research,” says Ben Lloyd, Account Supervisor for Young and Roehr Group, a B2B marketing communications company. “You have to weed out the consumer searches.”
That’s us, “I don’t know”
Measuring Marketing: Why Doesn’t Everyone Do It?
A good question. For small timers like me, the answer is its not worth it. Well some of the time it is, but then it can be inconclusive, if best. I track activity on our website most closely, but the article even condemns that as simple-minded. Of course saying that we go with our gut sounds simple-minded, but we are in a small-enough organization to be directly connected to the pulse of the customer and the marketing and the web to sense connections that real marketers can only get from tracking numbers.
A lesson in marketing
It’s the customer, stupid!
Basic point, your products need to benefit your customer by saving them money or making them money. The root issue is that Moore’s Law may be true, but there is no parallel law for need of computing power. Read this for a story about what went wrong with the telecom industry
A recommendation
I just finished reading this book for one of my last classes. A good story, with a business angle. I liked it because everything about Mars and Hershey is different. The notable fact from the book is that the second M in M&Ms stands for Murrie, who was one of the sons of the President of Hershey. Forrest Mars used him to gain access to supply and distribution contacts.
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars
B2blog news
Just a post about what’s going on with this blog. First more traffic! Thanks to FutureQuest discussion board and Snyeryder.
In December I will be moving this blog to a new server with my own URL, www.b2blog.com, so be prepared. The trick will be in keeping in the search engines and keeping my PageRank of 5 when I move the site.
I get my MBA this month, so this account will close. I’m going to make a new template, first. I’m going to see if I can’t create a mission statement that better focuses this blog. I really want to cover all the issues of the small time b2b marketer, but the tech stuff is the most interesting. But I don’t just want to be another tech blogger, either. Feedback?
Heads up from Google on SEOs
Google has a common sense guide to hiring a “search engine optimizer” and not getting scammed or screwed. Best hint: check to see if the SEO “has had domains removed from Google’s index or is not itself listed in Google”.
A good laugh about web design.
Compy 386!
New directory listing spam
Could you please be so kind as to click on the Renew button to renew your listing in the TopSites-us directory listing by Thursday, November 28, if you do not mind? You can also renew your listing on our website by clicking renew. If you cannot access the Internet, let me know and I will renew your listing for you. Your listing only cost US $5 (other currencies) per month per category.
This email goes on, telling how you will get a million impressions a year at www.topsites-us.com. I think this website is usually run as a pop-under ad. At the bottom of a directory page there, I found a small ad linking to Open Directory, which must be where they get their content. Who is going to pay for this service, its junk!