That’s us, “I don’t know”

Measuring Marketing: Why Doesn’t Everyone Do It?

A good question. For small timers like me, the answer is its not worth it. Well some of the time it is, but then it can be inconclusive, if best. I track activity on our website most closely, but the article even condemns that as simple-minded. Of course saying that we go with our gut sounds simple-minded, but we are in a small-enough organization to be directly connected to the pulse of the customer and the marketing and the web to sense connections that real marketers can only get from tracking numbers.