Sometimes I like to ‘connect the dots’. Ya know, see the big picture from the collected bits of information … So I bring you three articles from the blogosphere that are instructive, quality posts about B2B marketing and the loathed … Continue reading
Rex Hammock blogs: “Don’t do anything you’d be embarrassed to read about on the front page of the newspaper,” is one of those truisms I picked up early and used a lot back two decades ago when I used to … Continue reading
Are engineers using Twitter? Here is a post from Duane Benson at Screaming Circuits (who says he is studying Twitter) about what those who are, are doing: It can lead to interesting activity though. Recently, one tweeter, Jeri (twitter.com/jeriellsworth) suggested … Continue reading
Social media … is getting right up there in my hated marketing terms along with webinar, buzz, needs, and solutions. Us industrial manufacturers are nonplussed by the buzz (shoot, I used one myself) of social media. But truly it is … Continue reading
Did you know that product info is the second thing prospects are looking for? Dale Underwood of EchoQuote takes a MarketingSherpa/Enquiro report on needs of B2B shoppers and builds up an impressive article about why prospects need pricing. You can read Product Content … Continue reading
For those agency people who want to feel smarter than their competition … but mainly as a warning to marketers about the quality that agencies can put out. Here from my mail is a really pathetic postcard mailer. Lunch is … Continue reading
I humbled myself and showed you how Yahoo ripped me off with a Search Network of shill websites (See OMG, Yahoo Search PPC is a rip-off. Now my paused Yahoo Marketing Solutions account has been moved/merged with my (active) Microsoft … Continue reading
My company website needs a refresher. The home-page is functional almost to a fault. I found a couple good examples of consumer websites (Subaru & REI) that had layouts that could work for us. And lots of style cues to … Continue reading
We are currently targeting the solar panel industry, so I’ve subscribed to a number of newsletters about the industry. One today had a press-release about attempts to sell knock offs. Check out what the manufacturer (from Italy) had on their … Continue reading
Who doesn’t love to see an ugly brochure … as long as it isn’t ours? B&Z Marketing is running a promotion to find the ugliest B2B brochure. The prize? A complete re-do. With a prize value of $5,000, you might … Continue reading