Did you know that product info is the second thing prospects are looking for?
Dale Underwood of EchoQuote takes a MarketingSherpa/Enquiro report on needs of B2B shoppers and builds up an impressive article about why prospects need pricing. You can read Product Content is #2 for B2B Buyers yourself.
Website visitors need pricing MORE THAN they need product information.
In a way it makes sense. B2B prospects basically know what your product is by the time the get to your website. They need to know if they can afford it. Are they on the right trail before they invest more of their valuable time?
Reminds me of a classic Dilbert cartoon I used on this blog when I wrote about pricing in 2007: