Can I assume most of you saw the news from Jupiter Research that something like 40% of web users delete cookies at least once a month? I expect quite a few people to react like Seth Godin does: “Forgive my skepticism, but it’s inconceivable to me that 40% of the audience knows how to use their browser to erase their cookies.”
As the ‘go-to’ geek for the sales department (and others), I think that Jupiter’s numbers are probably pretty accurate. I’ve encountered a number of people who brag that they keep their computer secure by deleting cookies. Ask them what a cookie is or does, and they don’t know. The people doing this were taught that cookies were evil somewhere around 1998. Since they don’t know what cookies are and live in fear of their non-geekiness, they do the one thing they’ve learned to do.
Why bring this up in my blog? Because I’ve met these people. These are people I need to make sure use our Goldmine software, send emails, write in Word. This morning I watched someone right-click on files and folders and then select “open”. I’ve fielded questions about GM that I specifically addressed in training weeks ago…basic ‘what button to I click to do this’ questions that means they missed even the first step. Next training will have more hands-on training, for sure.
In the end, Seth does get it right: “People aren’t stupid. They just are too busy or too distracted to care as much as you do about the stuff you care about.” A people-lesson for us geeks.
