I’m downloading and trying these new website analysis tools. I’ll report on them if I think they’re worthwhile:
ClickTracks overlays the stats from your site’s log files directly over the web pages, so you can see the interest users have and what they click on. The full version is $450. I wouldn’t use it every month, but it looks like a great site evaluation tool in place of usability studies. This might be a worthwhile tool to show your managers that what they want put on your website isn’t working.
Google Monitor is a free tool that allows you to evaluate how your website’s target keyword phrases are doing on Google. I’m starting to evaluate my website for only Google using WebPosition Gold (my old standby), so maybe this is an effective shortcut for those just starting out. I imagine it will cost money sooner or later, though.