TR Feedback

Got some response regarding our re-booking with Thomas Register’s from the people who want to fill their vacuum . In a feeble attempt a self-defense, I think it is “pretty pictures and prayers” that a lot of marketing is based on. And marketing people, like everyone else, want to make “safe” decisions. So the final result only makes us normal.

As an example I think the trade-show business would die if were all there just based on ROI. A hundred leads is hard to justify for five or ten thousand dollars a show costs to attend. But there are many non-measurable benefits to still attending. The paradigm is shifting, so we need to seriously consider the new opportunities, regardless of our attachment to the old ways. Time to go write my budget ideas for next year.