Useful stuff for web marketing
This article gives you seven basic items to review to make sure your site visitors become leads. Check out the author’s weekly column on “ROI marketing”
In summary:
Message Must be Relevant (Identify the benefits and value your products or services confer)
No Jargon
Don’t “We” All Over Yourself (The first rule of online success is it’s never about you)
Keep It Need-to-Know (Ask for as little information as possible)
Help Them See It (Evaluate text scannability)
Qualify Better (Let visitors know briefly who you are, what you do, and what you offer)
Test, Measure, and Optimize