A good article on how creating trust with prospects can be an effective marketing strategy: A Revolutionary Marketing Strategy …Trust Me
Speaking of trust, it comes referred to me from CRM Mastery blog (second mention of this blog this week), and it is posted at Sitepoint, also a trusted source of mine.
My comments: When I wrote about selecting a wiring company for our new building I wrote: The real issue at hand is that the winner listened to my needs and responded with a proposal that shows he understands and cares about my needs. He earned my trust, and therefor, my business.
While our company does some good things to generate trust, we could stand to make it more of a strategy, like the article suggests.