History is always a good teacher. So, before I get too involved in planning what I am going to do in 2004, I re-read all my posts of 2003 and came up with this list. Its also a good way for a new visitor to get to know what this blog is about quickly:
- You are a marketer…your client is not a marketer–so read this:
Six things you should know about marketing to engineers - I suggest a "Daily Sucker" (and the website still isn’t fixed):
My submission makes it to Father Flanders - Thomas Register put on an interesting seminar. Here is some of what I learned:
More about the seminar - B2B telemarketer that called me repeatedly gets caught!
Its a Scam busted! - Watchword for 2004, if you haven’t already blown it in 2003:
Is your product development broken? - We all feel trapped by red tape–do you know how much it costs a salesperson?
Administrative Hassles Hurt Effectiveness - Read the PDF file I put together about using email effectively:
Making the most of email - Be sure to follow the link to another post from this one:
Another reader question about Globalspec - In B2B, sex doesn’t sell, trust does:
A Revolutionary Marketing Strategy …Trust Me - Its always good to laugh at someone else’s ineptitude:
Marketing nitwits
More about some of my ideas for 2004 are coming up next, thanks to a good book.