As we’ve been using Goldmine CRM for a month, I’ve been able to observe how different people interface with the software, and technology in general. Here’s a summation:
- Power-user: One who wants to make the most of the tool they’ve been given and are willing to explore its capabilities. Symptom: “I think I screwed something up.” Thankfully, I’m not the only one.
- Power-ignorant: Those who use the software, but aren’t aware how the software is there to benefit them and make their lives earlier. Symptom: “I didn’t know you could do that.”
- Power-less: Those who simply don’t understand what to do. Most likely these are field salespeople somehow. Symptom: “Can you show me that again?”
- Power-trip: One who understands the software and its capability but takes short-cuts or does it the old way. Symptom: “I’ll figure that out later.”
It’s interesting how well this maps to the traditional personality types of the product life-cycle:
Innovator – Take a risk and be first to use a product.
Early Adopter – Take a little risk and use it a little
Late Adopter – Take no risk and use a product when everyone else does.
Laggard – What product?
Whether it’s customers buying a product or users within an enterprise, all four groups exist and need to be supported differently.
Great observation Cliff. It makes perfect sense.
Great observation Cliff. It makes perfect sense.
I like this segmentation, seems to apply to all kinds of software, not just CRM. We used to call upgraders Regulars (who always got the latest), Seekers (who really checked stuff out), Doubters (who where skeptical about technology) and Sleepers (who were basically ignorant).
Check out Entellium http://www.entellium.com/ it’s one of our companies that does CRM but I think it has great accessability and ease of use.
I like this segmentation, seems to apply to all kinds of software, not just CRM. We used to call upgraders Regulars (who always got the latest), Seekers (who really checked stuff out), Doubters (who where skeptical about technology) and Sleepers (who were basically ignorant).Check out Entellium http://www.entellium.com/ it’s one of our companies that does CRM but I think it has great accessability and ease of use.
I do agree, I am working on KiBS uCRM, it is very easy to use and has simple rich interface. Have a look http://www.kyliptix.com
I do agree, I am working on KiBS uCRM, it is very easy to use and has simple rich interface. Have a look http://www.kyliptix.com
I was searching for CRM in Blogs searches and have found this entry, I want to add some comments about KiBS:It is a utility priced (pay for your users number use!) no need long time contracts!Easy to integrate into your current systems when you need.With very nice features like web lead capture, assignment manager, mail, calendar, stats…
I was searching for CRM in Blogs searches and have found this entry, I want to add some comments about KiBS:It is a utility priced (pay for your users number use!) no need long time contracts!Easy to integrate into your current systems when you need.With very nice features like web lead capture, assignment manager, mail, calendar, stats…
It is given that in order to have a successful deployment of a CRM, it is essential that the CRM have the following:User friendly for end users – This will lead to high user acceptanceUser friendly for management – This will allow easy reporting capabilityRisk free from IT side of things – High security, low maintenance and supreme technology so the CRM can be molded and built upon.However if a Decision Maker identifies that his/her decision has next to no financial risk on their organization and further more clearly sees that the vendor has taken on more risk (Financial Risk) if the CRM fails, than it perhaps makes it easier for the Decision Makers to make a concrete decision and be confident of the outcome.I’ve used many CRMs in the past but found Luxor CRM (www.luxorcrm.com) to be very simple and effective in you.Check them out.
It is given that in order to have a successful deployment of a CRM, it is essential that the CRM have the following:User friendly for end users – This will lead to high user acceptanceUser friendly for management – This will allow easy reporting capabilityRisk free from IT side of things – High security, low maintenance and supreme technology so the CRM can be molded and built upon.However if a Decision Maker identifies that his/her decision has next to no financial risk on their organization and further more clearly sees that the vendor has taken on more risk (Financial Risk) if the CRM fails, than it perhaps makes it easier for the Decision Makers to make a concrete decision and be confident of the outcome.I’ve used many CRMs in the past but found Luxor CRM (www.luxorcrm.com) to be very simple and effective in you.Check them out.
It's interesting how well this maps to the traditional personality types of the product life-cycle:
Innovator – Take a risk and be first to use a product.
Early Adopter – Take a little risk and use it a little
Late Adopter – Take no risk and use a product when everyone else does.
Laggard – What product?
Whether it's customers buying a product or users within an enterprise, all four groups exist and need to be supported differently.