I guess there is a learning curve any kind of software. But aren’t we all a little impatient to get to work, and we think we know how it works anyway. So it was with my first attempt at importing leads from our trade shows into Goldmine. Here are some of the issues I had:
- GM looks for txt files to import by default, which means it found my tab-delimited export from Excel quickly. Unfortunately, it doesn’t recognize the tab as a delimiter. Instead I had to view ‘all files’ and find the CSV (comma separated) export.
- I also had to drop the quotation marks (which Excel automatically generated) as a way to lock text elements together, in order for GM to recognize the records. Not a big deal until later.
- The phone numbers didn’t load because they had parentheses and dashes. Deleted the imported records, fixed the CSV file, and started over.
- Found out that the problem with not having quotation marks active during import meant that addresses and company names with commas make for big problems. Found it easier to manually fix the offending records.
- Zip codes from the Northeast US didn’t import properly because they didn’t have a zero at the beginning. Manually fixed these to. (How do you keep a leading zero in a CSV or txt file?)
- The first time I tried to mail-merge cover letters, nothing happened. I think this was caused by the fact that I already had another Word document open.
- The second mail-merge went much better. But I didn’t get a print dialog box, so I couldn’t pick the paper-tray with letterhead in it. 47 individual print jobs to wait for, or try to cancel.
I would suggest using mailing labels as a way of previewing the imported records quickly. I wish I had done that instead of rushing to do the letters first.
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer.