Some blog (I don’t recall who) recently pointed to Andy Haven’s Legal Marketing Blog. I found a couple posts good enough to recommend here:
I remember seeing all the HotOffice ads in Fast Company, what, five years ago during the bubble. Seems like Andy just found them, and is testing them out. He’s really excited about the low cost of entry. Seems like a lot of groupware sites like Intranets.com or Quickbase.com (which I use), now have very pricy rates. Why they insist on ‘per user’ licencing is beyond me, especially for a web product. I want to share my info with everyone, not decide if each rep is going to get $15 a month worth of value. HotOffice is a relatively cheap intra/extranet product that Andy is recommending.
I also enjoyed his post about savetoby.com, the guy who is threatening to kill his bunny if we all don’t pay up. He essentially calls the scam for what it is and indicts it as a crime against humanity (why are those $20K not going to Unicef or Tsunami relief?). Okay, we all knew this stinks and all, but I just thought Andy was pretty convincing (must be the lawyer in him). It probably is an excellent example of the power of The Story, as Seth Godin has been driving home with his Liar’s Blog and book.