My belly burned and cheeks flushed as I read Mike Boyink’s post today, titled So What? His comments could have been written by one of my website’s prospects, and it kind-of hurts:
“So I came to this website and read about your product. You’ve given me a product description, features and benefits, and product photos, yet after reading it I still have to ask….So what?”
After my post yesterday, I was especially sensitive to not having effective call-to-action steps on our website. Blessedly, Mike links to a article by Gerry McGovern about call-to-actions which links to a book called Call to Action
Links are the essential difference between web content and print content. Think carefully about your links. Are they clear and precise? Are they making the right call to action?
I’ve ordered the book. I’ll let you know how it is!
I've ordered the book. I'll let you know how it is!