Semicon is a marketing nitwit

Posted on June 17, 2005 by Dave J.

I’ve been thinking its been a while since I’ve posted a marketing nitwit here. Always fun to pick on someone else. And when I came in this morning, a 43 pound box next to my desk held today’s nitwit material.

What weighs 43 pounds? Just 315 promotional brochures for the Semicon trade show! These are the free promo brochures you can request to send to your prospects to promote the show and your participation. Usually, these are tri-fold affairs that are easy to mail or stuff in envelopes. This Semicon brochure is 50 pages, 1/8th inch thick, and weighs 2.3 oz. Worst yet, they would cost 83 cents to mail.

But would it really cost me anything? They do have a “presorted first class postage” indicia on it, so the postage would be on them, right? No, presorted first class would require I meet the terms of presorted, including a 500 piece minimum. Plus, I don’ t think the local post office would accept the indicia from California–at least I’m not going to waste my time finding out.

How many companies are going to want to deal with this piece? Not me.

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  • Gerah

    AAAArgh! Wow!I just met with a client this very morning to discuss this stuff… It is my job, my DUTY, MY MISSION, to get rid of this kind of crap and instead, develop PRINT-ON-DEMAND programs. Print only what you need. Personalize the content for each customer. Stop having 43 lb. boxes full of material that you will NEVER USE.I work for Allegan Print and Mailing. We’re an ex-print shop turned marketing agency. Yeah, we still print stuff, but we talk to you and consult with you about the stuff you print. You know – solutions.I think I need to make an appointment and come visit you.

  • Gerah

    AAAArgh! Wow!I just met with a client this very morning to discuss this stuff… It is my job, my DUTY, MY MISSION, to get rid of this kind of crap and instead, develop PRINT-ON-DEMAND programs. Print only what you need. Personalize the content for each customer. Stop having 43 lb. boxes full of material that you will NEVER USE.I work for Allegan Print and Mailing. We’re an ex-print shop turned marketing agency. Yeah, we still print stuff, but we talk to you and consult with you about the stuff you print. You know – solutions.I think I need to make an appointment and come visit you.

  • Gerah

    Oh, and one more thing. I just posted this comment and realized my personal blog address was inserted. My personal blog has NOTHING TO DO with Allegan Print and Mailing. Ooops. Hope I don’t get fired.Just had to make that disclaimer. Seperate personal and professional.Our business blog is in the works. That one would be more appropriate to post.

  • Gerah

    Oh, and one more thing. I just posted this comment and realized my personal blog address was inserted. My personal blog has NOTHING TO DO with Allegan Print and Mailing. Ooops. Hope I don’t get fired.Just had to make that disclaimer. Seperate personal and professional.Our business blog is in the works. That one would be more appropriate to post.

  • Aaron

    I actually received these too. I also found that these failed to be very inviting. We ended up having to send them in an envelope with a letter. Not very “VIP Pass” friendly in my opinon. (Finally catching up on my reading)

  • Aaron

    I actually received these too. I also found that these failed to be very inviting. We ended up having to send them in an envelope with a letter. Not very “VIP Pass” friendly in my opinon. < />< />< />(Finally catching up on my reading)