No one cares what you name your new product

Posted on July 6, 2005 by Dave J.

I’ve got a product that was named by engineering–not wonderful, but not worth wasting energy on, according to Chris Gloede. Just like naming a baby, when its yours, the name is so important, but no one else really cares too much (except maybe your mother).

Rants on Modern Marketing: Product: Naming Really Isn’t That Important:

“But I’ve come to the conclusion that for small and mid-sized businesses, the secret to a good name is…having a good product supported with good marketing. Really, if you’ve got a good product and good marketing then lets just slap on a mediocre name and get along with it, OK?”

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  • Rob Da Costa

    I kind of agree with what you are saying but also feel if your product name gives a clue as to what the product is or helps position it then you are at an advantage to nondescript or generic product names.

  • Rob Da Costa

    I kind of agree with what you are saying but also feel if your product name gives a clue as to what the product is or helps position it then you are at an advantage to nondescript or generic product names.

  • Chris Gloede

    Hey Rob…Chris Gloede here…I 100% agree with you and think that these are part of the “mediocre” expectation for naming (“piss poor” would cover products that have names completely irrelevant to the product or service—remember “March First”)!Thanks, and be sure to check out my blog at http://www.chrisgloede.com

  • Chris Gloede

    Hey Rob…Chris Gloede here…I 100% agree with you and think that these are part of the “mediocre” expectation for naming (“piss poor” would cover products that have names completely irrelevant to the product or service—remember “March First”)!Thanks, and be sure to check out my blog at http://www.chrisgloede.com