If you’ve missed the news, Google has added a metric to its ranking of AdWords ads: landing pages. Is this big news?
Well, duh. If you are paying for clicks, you should make sure you are driving them to a worthwhile, actionable page. But of course a lot of small B2B marketers are just going thru the motions and haven’t really considered their landing page. The fact is that the bar has been raised!
This step toward better quality results can only increase Google’s dominance. As I pointed out at the InfoCommerce Conference, directories such as ThomasNet usually point at home pages, forcing the user to do more work (or click back).
So the threat isn’t just to competitors within AdWords, but to competitors of Google.
As to the statement, ‘directories such as ThomasNet usually point at home pages, forcing the user to do more work (or click back).’,That could not be further from the truth. ThomasNet clients are given the choice of where the link should be pointed. The USAUAL choice is our Content Based Link program which gives unlimited linking from relevant keywords to the clients exact page that is RELEVANT to the search on ThomaNet.ThomasNet users USAUALLY find themselves on a very relevant page DEEP within the clients site. Thereby, making the experience much more user friendly.
As to the statement, ‘directories such as ThomasNet usually point at home pages, forcing the user to do more work (or click back).’,That could not be further from the truth. ThomasNet clients are given the choice of where the link should be pointed. The USAUAL choice is our Content Based Link program which gives unlimited linking from relevant keywords to the clients exact page that is RELEVANT to the search on ThomaNet.ThomasNet users USAUALLY find themselves on a very relevant page DEEP within the clients site. Thereby, making the experience much more user friendly.