I’ve been interested in blogging about Jigsaw, but I haven’t had the chance to use it except under a trial account. Jigsaw is a database of business contacts that the users, primarily salespeople, jointly add to and keep updated. I imagine that for marketers and salespeople who need to generate new contacts on an ongoing basis, the service could become very valuable. It looks revolutionary and is well designed.
John Blossom of Shore Communications talked to the president of Jigsaw and posted a report. He says they have 2 million people in their database. Here’s one snip:
“This is especially important for keeping up with middle management contacts who are oftentimes the doorways in to corporate accounts, contacts that are far less likely to crop up in updates from Web mining services and traditional database services tracking more senior management positions. “
I wonder about the classifying of contacts beyond their title. Is anyone out there actively using Jigsaw who wants to share a short review? (Just leave some comments here.)
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer.