Here is the email I received from the SAE show which we are attending (formating modified for compactness):
SAE International Corporate Communications
invites you to participate in a
SAE 2006 WORLD CONGRESS PR TELECONFERENCEMonday, Jan. 30, 2006, 2:30-3:30 p.m. EST
or
Tuesday, Jan. 31, 2006, 9:30-10:30 a.m. EST
* You only have to be on one or the other! *To participate in this session, call … and dial pass code …#
You help us so much – we want to help you!
Okay, the chances of me joining a PR teleconference are almost nill to start with, but this email does nothing to get me there. Here are some snowballs at the writer of this one:
- Why the cutsy GIF image with the cutsy saying? How about an SAE logo instead?
- Why say “you only have to be on one or the other” when there are better ways to communicate that there are two different sessions?
- And why, why, why, invite folks to such a teleconference without telling them what its about??? “We want to help you!”–how???
Aren’t PR professionals supposed to be experts in communication? In creating buzz and interest in what they are doing? Look out snowmen, looks like you’ll be the only ones at this call!