Seth spells it out in his new Q&A format:
Q: What do you think of my brochure
A: The thing you must remember about just about every corporate or organizational brochure is this:
People won’t read it.
But that doesn’t mean that Seth thinks you should stop make brochures…read the rest of his post to understand, but at its simplist: A brochure is a statement and should be understood and produced with that in mind.