Okay, I still link to Seth even though I have to assume everyone who reads b2blog would read Seth. But, remember, I write this blog to/for myself. And this one, called I’m Too Busy, certainly resonates with me.
“But marketers, it seems, have a long list of things they do … that is technically marketing … but is hardly in the sweet spot.”
My personal reaction is to think about the Seven Levels of Change and how we hover around 1-3 (effectiveness, efficiency, and improving).
“Once an organization is up and running, it’s almost impossible to carve out the time to find the marketing vision that will make all the difference.” (Impossible he says? That’s level 7, BTW.)
Just wanted to point out that this is a better permalink:http://www.b2blog.com/40days/2003_04_27_archive.html#105162131723036655 – then people don’t have to scroll down 😉
Just wanted to point out that this is a better permalink:http://www.b2blog.com/40days/2003_04_27_archive.html#105162131723036655 – then people don’t have to scroll down 😉
Thanks! Fixed.
Thanks! Fixed.