My secretary won passes to a local fair by visiting our local WZZM-TV website, noticing the contest, and entering.
I’ve been subscribed to their RSS feed for maybe a year. Had no idea the contest was being offered.
Lesson: If you have an RSS feed, make sure you are feeding worthwhile (and promotional) content to the subscribers, assuming that they aren’t otherwise going to go to the website.
Now she gets to go see Tesla in concert and I don’t. Darn. (No, not really.)
(UPDATE: Larry, click on the link for a sample on Tesla’s splash page…sounds like Aerosmith to me. My musical tastes BTW are: 80s pop/new wave, mash-ups, and blues.)
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer.