YAD: Zibb by Reed Business

Posted on October 30, 2006 by Dave J.

(YAD= Yet Another Directory)
John Blossom, in his excellent marketing/publishing/communications news blog, lets us know about a new B2B search/directory called Zibb. His review reveals that Zibb was created by Reed Business Publishing to make their trade pubs’ contents easily available on the web, but was expanded to include much more information. “The result is a portal that provides content from leading B2B trade publications as well as product and company content from KellySearch and content from weblogs and Web sites”, John summarizes.

Read more from John: Zibb Jab: Business Search Engines Take on Google and Enterprise Aggregators

Okay, Zibb may not technically qualify as YAD because it is more than a directory. But, like John, I see potential and flaws. Of course, the biggest problem for YADs is getting users. InfoCommerce recently pointed to SourceTool.com (a previously reviewed YAD) as being successful, while Alexa shows that after initial hype, the site traffic has dropped way off.

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  • Vishal

    Hi, I looked over ZIBB and found it quite helpful especially the “Also try” option. If the template can be made a trifle more exciting I guess this directory cannot by any sense come under YAD. Thanks for taking my attention towards this webpage.

  • Vishal

    Hi, I looked over ZIBB and found it quite helpful especially the “Also try” option. If the template can be made a trifle more exciting I guess this directory cannot by any sense come under YAD. Thanks for taking my attention towards this webpage.

  • Brien

    Hi Dave, I actually work on th Zibb product, and I can tell you that it is not a directory in any sense of the term. Directories contain content organized hierarchically; Zibb is a true search engine in that it doesn’t host content, but rather crawls it (and lots of it!) and then presents results in response to your query. It’s by no means perfect but we’re working every day to address audience feedback, results quality, and functionality. Drill into your favorite industry from the homepage, choose News and tell us what you think, the more feedback the better we get. I like to start with Entertainment just because its more entertaining: http://www.zibb.com/mediaThanks for giving it a look! Use our feedback form to get in touch with us if you want to have a chat.

  • Brien

    Hi Dave, I actually work on th Zibb product, and I can tell you that it is not a directory in any sense of the term. Directories contain content organized hierarchically; Zibb is a true search engine in that it doesn’t host content, but rather crawls it (and lots of it!) and then presents results in response to your query. It’s by no means perfect but we’re working every day to address audience feedback, results quality, and functionality. Drill into your favorite industry from the homepage, choose News and tell us what you think, the more feedback the better we get. I like to start with Entertainment just because its more entertaining: http://www.zibb.com/mediaThanks for giving it a look! Use our feedback form to get in touch with us if you want to have a chat.