I’ll save you the long story about why, but I had granted someone access to my Adwords Account. Then I deleted their access account. Easy enough, right?
Nope. I was mystified when I found some changes made that I didn’t do. Some digging around and I found out they were continuing to gain access via API. (API allows the use of other master accounts or external applications.)
Turns out when I created their account, the API access was actually a different ‘account’ listed under a different section of the Adwords site.
My experience to your future benefit, I hope.
(Those of you familiar with Adwords campaigns may have a guess as to what I was up to. Hopefully I can share the details later.)
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer.