The new secret to credibility

Posted on July 16, 2007 by Dave J.

The Small Business Commando Blog by Dick Larkin targets small, local businesses like electricians and plumbers that depend heavily on Yellow Pages.

So why is he talking about online video?

Imagine you need a fence for your home and business. You know whoever you pick out of the yellow pages (or on the web) is likely going to be who you buy from because it is a complicated purchase. The vendors websites are of such varying quality that you aren’t sure who to trust. The slick sites are too slick, and the poor sites might just be hiding a top-notch pro.

How can you reliably judge credibility before making that fateful call? Video!

Take a look at Scott Fence’s promo video (via Google Video)

Video isn’t easy to pull off. This example is a great sample of what works for this type of company. Instant credibility!

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  • Dave J.
    Possibly...but more especially where it is a service and there isn't a set of products to showcase. In this case you could post pictures of fences and completed jobs, but seeing their warehouse and the guy blacksmithing is only really effective with video IMHO.
  • boyink
    Hmm...so do you think a possible approach to a small business website is just a collection of online videos?
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