Maybe you heard something about Google’s new “universal results”. Its Google’s attempt to mix search results from images and video in their normal SERPs. (Search Engine Results Pages)
Well, it made me wonder what might happen to search results of my products. I didn’t bother checking at the time, till I found the folks at Industrial Search Engine Marketing Blog call it a new opportunity:
Something New: Developing Digital Content for B2B
“What does Universal Results have to do with B2B? This is the industries’ chance to do something creative, design something unique, start a blog or post a video. There are different ways to capture your audiences’ attention and drive them to your website or to pick up a telephone and we need to explore those areas and branch out.
Our digital content will be found with Universal Search. I’ve seen the changes in my search results already. And personally, I like it, because now I don’t have to use the video search engine to find a related video to my topic. The most relevant result was already posted.”
Last year I added short demo videos of specific functions of two of our products, via Google Video. Searching for those products in Google came up with no video links. I’m sure there must be some minimal criteria I’m not meeting. But these are for niche products even within my market, so there probably isn’t enough traffic to warrant ‘universal results’. Still, they are right, it is an opportunity.