Going to the show on a shoestring?

Posted on October 12, 2007 by Dave J.

Rick Short posted the following picture of someone’s booth and complemented them on their frugality while still getting the message out–that equals ROI.

What do you think?

Me? As long as that’s not candy from a two-dollar assortment bag, I’ll defer to Rick’s professional opinion (he does a lot of shows). If that is $2 candy, then the booth was a waste of time. It’s that close to being bad. And I HATE trade-show candy bowls full of cheap candy.

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  • Larry Hendrick

    I don’t know Dave, that looks like Super Bubble in the bowl.

  • Larry Hendrick

    I don’t know Dave, that looks like Super Bubble in the bowl.

  • Rick Short

    Hey Dave,I wasn’t saying that it was the BEST or most attractive exhibit, I was just saying that this exhibit really made it clear as to EXACTLY why the company was at the show. And that they did it inexpensively – making for a likely high ROI.That said, the exhibit was (naturally) compared to those around it – and it looked cheap. This could diminish the image of the company. So, perhaps I could have discerned between a short-term and a long-term ROI.Bottom line (assumptions here), if the company could barely afford to participate in the show, they really made the best of the situation.Thaks for noting this, and I can’t wait to learn more from you and your readers.Thanks!

  • Rick Short

    Hey Dave,I wasn’t saying that it was the BEST or most attractive exhibit, I was just saying that this exhibit really made it clear as to EXACTLY why the company was at the show. And that they did it inexpensively – making for a likely high ROI.That said, the exhibit was (naturally) compared to those around it – and it looked cheap. This could diminish the image of the company. So, perhaps I could have discerned between a short-term and a long-term ROI.Bottom line (assumptions here), if the company could barely afford to participate in the show, they really made the best of the situation.Thaks for noting this, and I can’t wait to learn more from you and your readers.Thanks!

  • Dave J.

    Okay Rick, long-term or short-term ROI does have its differences. Why spend more when it doesn’t add value? Sometimes that works, and in this case if their staff is strong, that can make up for what we can see in your picture.

  • Dave J.

    Okay Rick, long-term or short-term ROI does have its differences. Why spend more when it doesn’t add value? Sometimes that works, and in this case if their staff is strong, that can make up for what we can see in your picture.

  • sonya

    I don’t know if potential customers would see that and think “now there’s a company that will save me money,” or “there’s a company that’s cheap.”

  • sonya

    I don’t know if potential customers would see that and think “now there’s a company that will save me money,” or “there’s a company that’s cheap.”