Japan Day 1–Sushi lesson

Posted on March 10, 2008 by Dave J.

I am in Osaka, Japan this week, meeting with my corporation’s marketing friends. Very nice to talk strategy with like-minded folks.

Tonight (or just before you got up), I went out for Sushi with two of my lady hosts. Sushi is wonderful, but the restaurant experience makes it even better.

Every new dinner party is greeted by shouts by all four sushi chefs. Loudly!

When a new fish is cut (as opposed to the pre-cut you usually see in the ice-box), they bang a special tonko drum in celebration.

The Sushi Lesson: Why don’t we welcome our new customers with such gusto? Why don’t we celebrate when special-order equipment ships out? We enjoy our business, but why don’t we show it?


Me chowing down on scallop sushi. Big big sushi, and the chef said to eat in one bite. Very fresh and very delicious.


Here they strike the tonko drum in celebration of the Sea Breem.


My friend Noriko and I, along with our soon-to-be dinner.

(For those wondering, the Breem was already dead, the drumming is just for the cutting. The scallop, on the other hand, was lifted out of a tank.)

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  • phil

    yes, why do we not celebrate customer purchases of our products? In this marketplace, it would make happier customers and reduce retention costs. Phil

  • phil

    yes, why do we not celebrate customer purchases of our products? In this marketplace, it would make happier customers and reduce retention costs. Phil

  • Larry Hendrick

    OK Dave … great pictures, but I’m just saying … I want mine deep-fried.

  • Larry Hendrick

    OK Dave … great pictures, but I’m just saying … I want mine deep-fried.

  • Dale U.

    Dave,You’ve never experienced the “cow bell” or “air horn” for big orders? Tell your VP of Sales to lighten up.Dale

  • Dave J.

    Dale–We did play ‘who let the dogs out’ for a couple big order. But how do you celebrate <>with<> the customer?

  • Dave J.

    the customer?

  • Dale U.

    Dave,< />You've never experienced the “cow bell” or “air horn” for big orders? Tell your VP of Sales to lighten up.< />Dale