Dear AdWords Advertiser,
On May 20, 2008, a checkbox will appear on your campaigns’ ‘Edit Campaign Settings’ pages giving you access to an optional beta feature called ‘automatic matching.’ The feature will be enabled by default, although it won’t begin to affect your account until June 3, 2008.
…Automatic matching shows your ads on relevant search queries not already captured by your keywords. It works by analyzing the content of the landing pages, ads, and keywords in your ad group. It then shows your ads on search queries relevant to this information.
The system will continually monitor your performance on these queries and adjust its matches accordingly. Automatic matching aims to show your ads only on queries that yield a high clickthrough rate (CTR) and a cost-per-click (CPC) comparable to or lower than your ad group’s current average CPC. This way, your ads receive additional targeted traffic at a similar cost to your current traffic.
Sounds like a great way to stop worrying whether your keyword set is getting all the traffic you could get. Also sounds like a way for Google to expand click-thrus, and therefore, revenue. A win-win, as long as it doesn’t bust the budget.
Google FAQ about automatic matching
it will be interesting to see the costs involved but sounds like a great tool
it will be interesting to see the costs involved but sounds like a great tool
Dave,I always wonder if B2B marketers buy Google Adwords and other PPC or sponsored ads because they are (A)too lazy to organically optimize their Web sites for search (the organic links get nearly 75% of the B2B clicks) or (B) don’t have the authority to fix their Web sites so pay-per-click is their only option. Or maybe there are other reasons? Your thoughts?
Dave,I always wonder if B2B marketers buy Google Adwords and other PPC or sponsored ads because they are (A)too lazy to organically optimize their Web sites for search (the organic links get nearly 75% of the B2B clicks) or (B) don’t have the authority to fix their Web sites so pay-per-click is their only option. Or maybe there are other reasons? Your thoughts?
Mac–Yes, one can only speculate. I do it as part of a marketing ‘mix’ and know that Adwords converts much higher than organic.As to those without authority/capability to ‘fix’ their websites, I can only say that this is 2008.
Mac–Yes, one can only speculate. I do it as part of a marketing ‘mix’ and know that Adwords converts much higher than organic.As to those without authority/capability to ‘fix’ their websites, I can only say that this is 2008.