Remember when all those ‘get rich on the internet’ websites were out there? The ones that were one page long and went forever? Usually selling PDF books about how to do the make your own long-winded webpage and make millions?
Well I just saw one of these done as video. Someone linked to it as a technique marketers might try.
The whole rags to riches, learn from my mistakes, blah blah blah. Now in video form. Oh, did I mention all the teasers and foreshadowing to keep you hooked to watch the rest of the video. Like a horrible infomercial, I guess.
The point is this: YouTube has created a genuine authenticity to web video. This video seems to take advantage of this credibility for its own ends.
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer.