Don't make me think, and don't make me squint

Posted on July 17, 2008 by Dave J.

I get a few spam emails a day that must be from semi-targeted lists my email (and our generic sales@ email) are on. Most look like one-shot wonders by folks who have never spammed before.

The one I just got was self-centered, which is typical. So I tried to figure out in the email what their organization is or does, but all they use is their acronym. Especially horrific was the head graphic in the email:

How small is that type under the logo? And as a graphic it is barely readable.

Stupid to spam, and even stupider to make sure your results are 0%.

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  • rinkjustice

    Wait a sec… is this some sort of clever viral campaign? The logo may be confusing (and the text is rediculously small), but somehow they broke through the clutter and now you’re blogging about it ;) But I’m just as guilty.There’s a family restaurant down the road from me that has a big mustard yellow octagon sign, and a picture of a tiger in the middle. Just below the tiger’s face it reads: “Beer and ice cream”. Yes, bring your family into this fine establishment and have some beer and ice cream.The sign is so stupid and hideous and dumb looking, my boss took a picture of it, which we’re thinking of uploading it on to Flickr. We may even eat there, just as a joke. Same kind of situation as you, I guess.Sometimes bad advertising can be more effective and memorable than even good marketing. Go figure.

  • rinkjustice

    Wait a sec… is this some sort of clever viral campaign? The logo may be confusing (and the text is rediculously small), but somehow they broke through the clutter and now you’re blogging about it ;) But I’m just as guilty.There’s a family restaurant down the road from me that has a big mustard yellow octagon sign, and a picture of a tiger in the middle. Just below the tiger’s face it reads: “Beer and ice cream”. Yes, bring your family into this fine establishment and have some beer and ice cream.The sign is so stupid and hideous and dumb looking, my boss took a picture of it, which we’re thinking of uploading it on to Flickr. We may even eat there, just as a joke. Same kind of situation as you, I guess.Sometimes bad advertising can be more effective and memorable than even good marketing. Go figure.

  • Anonymous

    Actually, that did happen. Leo Burnett purposefully made fake horrible ad campaigns and uploaded them to Flickr. They were so terrible that conversations started about them, and they then created their audience to release the real, infinitely better campaign to. Its on the Leo Burnett 360 Digital Influence Blog, worth a look.

  • Anonymous

    Actually, that did happen. Leo Burnett purposefully made fake horrible ad campaigns and uploaded them to Flickr. They were so terrible that conversations started about them, and they then created their audience to release the real, infinitely better campaign to. Its on the Leo Burnett 360 Digital Influence Blog, worth a look.

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