Here's a silly little marketing/trade show song

Posted on October 22, 2008 by Dave J.

I’m at a show this week. Its a whole different world for a couple days.

Here’s a fun little ditty from Jason Stewart of DemandBlog about going to shows/events:

Events time is here
Giveaways and gear
Fun for all
But marketers call
Their hardest time of year…

I’ll have to think of my own verse later.

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VBPOutSourcing

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VBPOutSourcing

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Bob McClain

Pretty accurate little ditty. A lot of salespeople I meet hate doing trade shows. And for good reason. Most of them have no idea how to effectively market at trade shows.< />< />I have a couple of friends who are trade show consultants and they help companies design booths that actually keep time-wasters and "browsers" away from their booths so the only people that drop by are seriously interested.< />< />Then they help them set up tracking systems so they can determine ROI. Turns out a lot of companies are wasting money on trade shows because they don't know how to effectively use them.< />< />There are times when a coach or consultant is a pretty good thing.
Neil Sequeira

That's catchy!
Larry Hendrick

It's been years since I've attended a trade show, so I'll attend by proxy, it that's ok. I can't wait for the second verse.