I don’t get out of the office much. And going to marketing events isn’t usually my shtick, either.
But Gary Slack, VC of the BMA, has invited me to be a part of a panel to discuss business-blogging at this year’s BMA Conference, so I’ll have to take a break from my office life. The event is in Chicago the second week of June. Maybe I’ll get to meet @B2BNinja!
Here’s the scoop on the panel I’ll be on:
Why B-to-B & Corporate Blogging Matters: Best Practices & Key Trends
When 500,000 people are going online every day for the first time in their lives, we are in a time of rapid change. Leaders are realizing that blogging and social media provide one of the most direct ways to build relationships and personalize their story. This expert panel, led by one of the most experienced corporate blogging professionals around, will examine how business marketers benefit when employees and executives blog, how to start and sustain blogging efforts, how to measure their value and lessons learned along the way.
Wow, Bob Pearson, the voice of bloggers in the media? And Kevin Flynn from the Obama campaign? Cool. Plus Rick Short who is another in-the-trenches marketer, and in a related field to mine? This should be a fun session!
Will we be able to get out of the session without saying ‘Twitter’? You’ll have to come and find out!
I’ll be posting additional thoughts leading up to the conference on business blogging, so stay tuned!