Meet me in Chicago, Margo (BMA Conference)

Posted on April 30, 2009 by Dave J.

I don’t get out of the office much. And going to marketing events isn’t usually my shtick, either.

But Gary Slack, VC of the BMA, has invited me to be a part of a panel to discuss business-blogging at this year’s BMA Conference, so I’ll have to take a break from my office life. The event is in Chicago the second week of June. Maybe I’ll get to meet @B2BNinja!

Here’s the scoop on the panel I’ll be on:

Why B-to-B & Corporate Blogging Matters: Best Practices & Key Trends

When 500,000 people are going online every day for the first time in their lives, we are in a time of rapid change. Leaders are realizing that blogging and social media provide one of the most direct ways to build relationships and personalize their story. This expert panel, led by one of the most experienced corporate blogging professionals around, will examine how business marketers benefit when employees and executives blog, how to start and sustain blogging efforts, how to measure their value and lessons learned along the way.


~ Bob Pearson, President, Blog Council, and former Vice President of Communities and Conversations, Dell (Moderator)


~ Rick Short, Director of Mar-Com, Indium Corporation


~ Dave Jung, Marketing Manager, (some un-named industrial company), and Creator, B2Blog


~ Kevin Flynn, Member, Blogging Team, Obama for America

Wow, Bob Pearson, the voice of bloggers in the media? And Kevin Flynn from the Obama campaign? Cool. Plus Rick Short who is another in-the-trenches marketer, and in a related field to mine? This should be a fun session!

Will we be able to get out of the session without saying ‘Twitter’? You’ll have to come and find out!

I’ll be posting additional thoughts leading up to the conference on business blogging, so stay tuned!

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  • garyslack

    Dave, I think your breakout session is going to be terrific…one of the best of all 12 we've planned (in addition to 12 keynote sessions). For a long time, I've been wanting to get exposure for both you and Rick Short with a national BMA audience, as the two of you are, in my opinion, THE pioneers and thought leaders on the subject of blogging and b-to-b marketing. Then David Meerman Scott, the author of The New Rules of Marketing & PR, and one of the conference's keynote speakers, helped me recruit Kevin Flynn, a commodities trader in Chicago who took a leave of absence to help lead the Obama's campaign's state-level blogging activities. To tie one heck of big ribbon on this entire package, Andy Sernovitz, a good friend and another conference keynoter, helped me recruit Bob Pearson, who'd just left Dell and had joined Andy's team as president of The Blog Council, to moderate the panel. What a group and what a program this will be! Will we have someone doing live blogging of this session? How could we not? Details to come (for your readers) in a few weeks, although we would still encourage them to come to Chicago for the real thing!

  • garyslack

    Dave, I think your breakout session is going to be terrific…one of the best of all 12 we've planned (in addition to 12 keynote sessions). For a long time, I've been wanting to get exposure for both you and Rick Short with a national BMA audience, as the two of you are, in my opinion, THE pioneers and thought leaders on the subject of blogging and b-to-b marketing. Then David Meerman Scott, the author of The New Rules of Marketing & PR, and one of the conference's keynote speakers, helped me recruit Kevin Flynn, a commodities trader in Chicago who took a leave of absence to help lead the Obama's campaign's state-level blogging activities. To tie one heck of big ribbon on this entire package, Andy Sernovitz, a good friend and another conference keynoter, helped me recruit Bob Pearson, who'd just left Dell and had joined Andy's team as president of The Blog Council, to moderate the panel. What a group and what a program this will be! Will we have someone doing live blogging of this session? How could we not? Details to come (for your readers) in a few weeks, although we would still encourage them to come to Chicago for the real thing!

  • Rick Short

    Dave, it was really great to meet you in person after "knowing" you for a couple of years online. Your information at today's session was very helpful. I also enjoyed the questions we received – the audience is so far ahead of the blog audiences of 12 months ago – cool!The whole event is excellent – Gary Slack and team have really set the bar high. I can't wait for tomorrow.

  • Rick Short

    Dave, it was really great to meet you in person after "knowing" you for a couple of years online. Your information at today's session was very helpful. I also enjoyed the questions we received – the audience is so far ahead of the blog audiences of 12 months ago – cool!

    The whole event is excellent – Gary Slack and team have really set the bar high. I can't wait for tomorrow.